Our clients tell us frequently that they struggle to find reliable iGaming content in portuguese language. We’re never surprised, as a considerable number of our team members and extended network have worked in the field for the past decade. The lack of good writers, SEO professionals, localization or translation experts for gambling products is in short supply.
The foundations of an in-house team are hard to justify. Content flows aren’t always stable, and even with the rise of the Brazilian regulated gambling market in 2025, not everyone in the industry is certain the right time has come to start their own portuguese content team. And even if they did, where would they turn to?
Our roadmap to excellence in the iGaming industry
You may have missed it, but we were once called Portuguese iGaming Content. After all, that foundation stuck with us from day one, but clients kept coming up from different fields and a decision was made to allow for a broader approach. That client base included names everyone knows, consumes and owns. It also included technology companies who needed content for their apps, their AI LLM models, product descriptions, and many, many more.
We were never overly impressed by the repetitive approach to content across gambling operators, affiliate networks, or the copy-paste campaigns. It’s also in this era of AI content that we keep investing more in our human resources. After all, there’s no way around technology, but we still believe it should be used as a tool. One that helps us make every piece of content feel even more human, unique, relevant.
Within the iGaming industry, it’s human expertise that keeps lacking on the content side, not tools and technology. As a result, our professionals know the regulation in Portugal and Brazil, its history, what was there before and what’s available today. They spend their time online and in the loop regarding the slightest changes, updates to promotional material, and following the key players and regulators in the industry.
It’s that close relationship that ensures our iGaming content in portuguese stands out from the rest. We understand there are endless language services out there, but they’re frequently overextended, in far too many formats and, unlike us, not relying on the finest professionals in our countries.
What makes the difference at the end of the day?
We asked one of our content managers, with over 10 years of experience and who works daily with iGaming content in Portugal and Brazil, and his answers were quite clear. While we aim for quality, there are a few key factors to consider:
- A reliable in-house team who knows the product, supported by high-quality external consultants.
- Exceptional time-management skills and a clear commitment to deliverables. Everything must be publishable on delivery.
- Constant availabilty to be on top of compliance and changes within the operator’s product.
- Flexibility to get the client what they need, ideally well before they need it, as we understand the value of time.
- A friendly and truly professional service that caters for long-term human connections instead of prioritising budgets.
This has always been the foundation of our business and how we want to keep it running. Our concept of scaling operations is always about getting people who can teach us more and better, instead of simply attracting the maximum amount of business to our doorstep.
We’ve been running partnerships with the same iGaming providers for nearly a decade, and that means something. They trust us to look after their needs in the portuguese-speaking gambling industry, and we’ll explain exactly what that means in the next few lines.
What we can do for your iGaming efforts in Brazil and Portugal
Content writing is still a big deal in this industry. While we’re all optimizing ways to have AI assist in the content production process, truth is, it can’t replace even the most average iGaming enthusiast. Reason being the hands-on experience, the understanding of every market swing, and how it can affect the player base.
Our iGaming content writers in portuguese are all native. They include former professional gamblers, compliance experts, and affiliate managers. It’s their in-depth knowledge of the industry, its companies and the fine differences between them that makes their content valuable.
With us, you won’t find the classic mix-up between European and Brazilian portuguese. Content is adequately localized, and even our localization manager knows how to accurately transport existing content for operators, software, and even affiliates, and make it relevant in either side of the Atlantic.
Then, there’s the always relevant SEO, link-building topics and other traffic-grabbing opportunities. Not only are we aware of the requirements within content production, but we can also assist in helping you identify today’s best performing opportunities within the local SEO. As a plus, you can also count on us to help your SEO offpage efforts get faster results in tier 1 platforms.
Our commitment is towards a complete suite of content services that will elevate your content in terms of quality, relevance, and performance. All of which are guaranteed by a long history of collaboration with each markets’ top players.
Opportunities in Brazil’s regulated gambling market for 2025
What a year it was, where we finally got approval on Brazil’s iGaming regulation, and the interest of more than 120 operators. The list is constantly updated, with many of the world’s most renowned operators already having one or more brands available in the country.
The transition into the regulated market wasn’t necessarily transparent, but it’s feeling far more democratic than we expected. As we kick off the new year, operators already have all the required information regarding their fresh brazilian licenses, no bonus offers as required by the regulator, and limitations in some of the casino games and sports betting categories.
Affiliates are moving fast to adapt within compliance, as the market moves fast. Even when considering the difficulties of not having promotional materials in the country, the excitement and potential remains intact. Brazil is still expected to be worth nearly $2.4bn this year, which is by all means an appealing prospect.
Having the right content efforts today and building the solutions users demand will have lasting impacts in a market that will grow substantially over coming years. Our partners have been targetting brazilian users for years, and our consulting services recommended several actions months before regulation took place. As a result, that transition was faster, cheaper, and more effective than most of their competitors who kept waiting for the end of the year to act.
How about Portugal’s gambling scene?
We’re still excited about Portugal, as its gambling market continues growing. While there aren’t many exciting updates for 2025 yet, the focus on quality operators and offers remains. Unlike Brazil, promotional actions are active in Portugal, from major sports competitions’ sponsorships, to social media, tv advertising, and many more. Having bonuses available to attract new players is still one of the main mechanisms for those operating in Portugal.
Our portuguese iGaming content services remain active in the market, whether through affiliate networks, software localization, or helping draw the lines between regulated and unregulated operators. 2024 brought crash games to the market, which were incredibly popular in Brazil, but there is still some resistance from the regulator in allowing a few of its most renowned titles.
Q3 2024, our latest available stats report from SRIJ (portuguese regulator) shows more than 4.6 million active users, with 269,8 thousand new registrations. Its 17 operators span across 30 licenses, as casino games and sports betting require individual licensing, with an increasing volume of bets as demonstrated by the numbers published on SRIJ’s latest report (million euros).
Portugal’s iGaming market is far from exhausted. Its player base and gross revenue keep growing, which is outstanding considering the limitations derived from the regulation. Some game categories are still unavailable, from live casino, to bingo or scratch cards. These last two categories remain a State-operated exclusive, and would be a welcome extra to further propel the regulated market forward.
Studies show illegal gambling is on the rise, with unfortunate cases involving influencers who promote operators unknowingly. The spread of social media ads promoting Plinko as an easy way to make money is also affecting the negative perception of the overall gambling market.
The opportunity awaits
Our case for a safe, high-quality, and well-performing iGaming industry remains the same. Our expertise in portuguese-speaking markets helped dozens of businesses create, adapt, and improve their content and how they communicate with existing and new players.
We believe 2025 brings the ideal landscape to start acting on these markets. For one, Brazil with its fresh regulation and endless opportunities. A market that is worth billions and has just started, and where the opportunity to create the foundations for quality starts right away.
On the other hand, a mature market in Portugal that shouldn’t be ignored. Gambling culture is very strong in the country, and there is still an endless number of people who are unaware of what online gambling is all about. We’re here to help you reach them, work for them, and create something new, unique, and impactful.
We are always available to hear from you, and can be contacted on LinkedIn or directly through our channels. Book a meeting with one of our team members, and discover what our content solutions can do for your business in coming weeks.